5 Ways to Give Your Web Site a Big-Company Look and Feel

We all DO judge a book by its cover, and the same saying goes for Web sites. I�ve seen many entrepreneurs offer great information on their Web pages, but compromise their image dramatically with a few amateur mistakes that can be VERY unforgiving.

If you want to attract high quality clients and customers, and convey that you�re a legitimate, credible, and sought-after business, these five points are a great launching pad to give your site that �big company� look and feel.

1. Start with a high-quality LOGO.

The one your kid created for you doesn�t count! I�m talking about paying a designer to do one for you, and it doesn�t have to cost in the thousands. If you don't have much of a budget, consider the following options:

For my E-zine Queen site, I used an online logo service called �1800MyLogo� (http://www.1800mylogo.com). At the time they charged only $199 to design a professional logo based on my business, style, and personal preferences. The whole process only took about two weeks and was conducted entirely over the Web. (To see the final result, take a quick peek at http://www.ezine-queen.com)

I�ve also heard good things about http://www.gotlogos.com, where you can get a quick Web site logo for only $25!

2. Get your own business DOMAIN NAME.

It�s just a fact that folks will feel safer shopping at a site with its own domain name.

For example, if you were shopping online for a circular saw, would you be more likely to purchase from a hardware site called �www.bobshardware.com� or the one whose URL is �www.geoes.com/3339/bobshardware?� (This is a fictional example, by the way.)

Having your own domain name implies you�re a �real� company, and not Uncle Bob working in his kitchen at night (even though you my very well be ; )).

There are several �bargain basement� places to buy domain names, but the two most popular and credible are still: http://www.register.com http://www.networksolutions.com

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