Web Hosting

Thursday, August 24, 2006

A Note on Free Web Hosting

There are literally thousands of places to get Free web hosting. Maybe you already have one. Are you happy with it? Do you wish you could do away with the advertising you must put up with?

There a number of reasons why you should not use free web hosting. If you only have a personal website for friends or family, than a free website is fine. However, if you are trying to sell a product or attract people to your website, it is a bad idea. Here is why.

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A Little Mistake That Costs Your Website Hosting Business a Fortune

Over the last seven years, I've bought website hosting from several different companies. I noticed that the majority of webhosts make the mistake of thinking they are in the webhosting business. They only offer website hosting and, maybe domain name registration. As a marketer, I see huge missed opportunities to make more profits.

Some website hosts see these opportunities. They realize that they have gold. They have a group of clients who crave something more than hosting. What do hosting clients want? To make sales from their websites.

Knowing this, these webhosts create backend Profit Centers so they can make more money with their clients. A Profit Center is an area of your business that brings more cash to your . Webhosts who bring in lots of profits offer their clients useful information, tools, software, audios and more to help their clients become successful. It doesn�t have to be difficult or labor intensive.

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A Deadly Web Writing Search Engine Optimization Myth

Don�t write web content for people, write for SEO (search engine optimization). Search engines know more about what people want to read on the web than you do.

There's a deadly myth about search engine optimization and writing for the web: that good SEO and good writing don't go together.

As a website copywriter, I hear this
myth repeated back to me all the time by new clients and prospects. "Don't bother search-engine-optimizing the content," they say. "Just make sure it is well written and the keywords will flow naturally into the content." Self-styled gurus constantly repeat, "don�t write for the search engines, write for people who will be reading what you write"--as if there were necessarily a conflict of interest between SEO and humans.

If you're one of the people who says that, you're operating under two misconceptions:


  • Misconception 1: you know more about what people want to read on the web than the search engines do.

  • Misconception 2: you know more about both search engine optimization and what people want to read on the web than the people who making a living out of this stuff.
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